Monthly Archives: January 2017

The Impact Of Computers On The Economy

The advent of computers has markedly improved our economy and standards of daily living as business, commerce and global trade has flourished at unprecedented rate over the past decades. Furthermore, it has significantly increased the utilization of resources which in turn resulted to a big deluge of output in many business establishments. Despite the brief periods of recession, the economy's sudden downward dive did not leave a devastating impact as predicted as it readily bounced back after a period of adjustments.

The computers served as a tool for global communication where the export and import of manufactured goods between and among countries' businesses are being arranged as communication through electronic mails or emails travel as fast as the speed of light. With the entry of imported products in the local market, consumers nowadays need not go abroad only to sample some of the world's finest food, clothing and apparel and grooming products.

As trade among nations allowed the phasing-out of some barriers, imported goods freely enter the market of a given country with a markedly reduced tax imposed on such goods thereby lowering the selling price of the manufacture. As the economic rule proves true that abundance in the supply lowers the price of a commodity. Because of the stiff competition, international manufacturers and suppliers are given no other alternatives except to mark down the price of their commodities to be able to stay on the business ladder.

Because of computers, Business Process Outsourcing or BPO has provided countries such as India, the Philippines and South Africa a kick to their economy by providing thousands of jobs to its workforce. Countries providing for outsourcing on the other hand, receive the biggest boost to their economy as they are relieved of paying for the manpower costs in their own country as cheaper labor cost in other countries allow them to cut-back expenses. Records show that India alone has revenues of US $ 10.9 billion from offshore BPO and US $ 30 billion from IT and total BPO in 2008 giving the country 5-6% share of the total BPO Industry.

The computers and the internet has provided for an avenue where scientists and researchers of pharmaceutical companies for example, to conduct modifications on certain medications, develop drugs of superior quality than other existing drugs and discover new ones that promise immense financial rewards for the sole production and distribution for a period of time.

Indeed, the invention of computers and the internet has become the most effective catalyst for competition to grow not in increments but in big deluge giving businesses the scare of their lives. As competition gets stronger, manufacturing companies employ various marketing strategies to increase sales which ultimately end up to benefit the consumers in general.

Aviation Industry of India

The Industry of Aviation in India is amongst the fastest growing globally. It has shown a growth rate of 18% per annum. The open policies of the government have led many foreign players to take interest in this sector. In fact, the private participation constitutes about 75% of this sector. India is thus fast becoming a major player in the global aviation market.

A few factors that have propelled the growth of this sector are: increased purchasing power, lower airfares due to the advent of low-cost carriers, emergence of India as a tourist country, more outbound travel, and the economic progress.

Growth Potential

The entry of low-cost carriers pioneered by Air Deccan helped greatly reduce the costs involved in flying. This helped attract consumers for whom air travel was only a dream. Now a number of low-cost airlines are operating in India, namely Go Airways, Spice Jet, and Kingfisher Air, and they have a major share of the Indian aviation industry.

Thus, domestic participation in this industry in India is projected to grow by 25-30% and internationally by 15%, increasing the potential customers by about 100 million in 2010. Also, by 2020 the cargo section is projected to rise to approximately three million tonnes.

Besides these factors, the initiatives by the government are a further boost to this industry. Its plans to modernize the infrastructure and develop more international airstrips are also proving to be an impetus to this industry. New airports are to be built to handle more traffic and ease the pressure on the existing airfields. Modernization of airstrips in metropolises is also being planned. All these initiatives are through public-private partnerships.

Aviation Policy in India

The policies of the Indian government encourage foreign participation.

Government allows 100% FDI via the automatic route for the green field airports. Also, foreign investment up to 74% is permissible through direct approvals while special permissions are required for 100% investment.

Private investors are allowed to establish general airports and captive airstrips while keeping a distance of 150 km from the existing ones. Complete tax exemption is also granted for 10 years.

About 49% FDI is allowed for investment in domestic airlines via the automatic route. However, this option is not available for foreign airline corporations. Complete equity ownership is granted to NRIs (Non Resident Indians). Foreign direct investment up to 74% is allowed for non-scheduled and cargo airlines.

Thus, all these policies promote foreign investment in this industry.

Future Scope

The Indian aviation industry is forecasted to grow phenomenally in the coming years. The Vision 2020 announced by the Civil Aviation Ministry conceives of building infrastructure to support 280 million customers.

Investments to the extent of US $ 110 billion are envisaged by 2020. About US $ 30 billion for development and sprucing up of existing airports and US $ 80 billion for building new fleets is being estimated. The aerospace giant Boeing projects that the Indian aviation industry will require about 1,000 commercial jets in the coming 20 years.

Related areas like repairs, maintenance, and training also provide good investment potential.

Thus, overall it is a very promising sector and a potent investment area.

Marketing Strategies and Tactics I

– Marketing dominance strategies

In this category of strategies, you see the world and the market in terms of market share; you know your market share, classify yourself as a leader, challenger, follower or nicher. Then you plan your marketing strategy accordingly.

– Leader: you have market dominance, you need to stress that you are the dominant business in your market because you are the best.

– Challenger: you are the next big thing, you should point out that the industry leader has gotten too big to care about customers, that you will change how things are going in the industry. You should project an image of being the next edgy thing to hit the market.

– Follower: you should consolidate your position never directly challenging the leaders while making alliances in the market. You wait for your opportunity to be a challenger or a leader.

– Nicher: you concentrate on your niche , taking care not to venture out unless you are confident of your odds outside of your niche.

– Innovation strategies

Here it is all about who is on the cutting edge, who churns out the new products and technologies before anyone else. You are a pioneer, close follower or late follower.

– Pioneer: You concentrate on being the one with the newest, hottest products around. You promise your customers will get the new technology before anyone else does.

– Close follower: You wait for other to pioneer in different direction, and when they are on to something, you quickly adopt it, improve it and make it your own.

– Late follower: You adopt only the most stable of technology, you stress to your customers that your products will be stable, tried and tested, with no bugs or last minute recalls.

– Growth strategies

When operating under growth strategies, your focus should be on how to make your business grow. You use:

– Horizontal integration: You try to expand by acquiring or starting new business in the same field as your main business, this way you control a bigger market share, and sideline the competition.

– Vertical integration: You try to acquire or start businesses that supply your current business or sell its products. This way you can have a stable production and delivery structure.

– Diversification: You try to conquer new markets with new products, expending in unexpected direction where you predict that there are great profits there.

– Intensification: You add new features to your existing products. You release new versions of your products. Trying to consolidate then expand your market position.

Taking Refugees

In the summer of 2015, Europe experienced the highest influx of refugees since the World War II. Post why?

The main reason is that Syria has become the world's top source of refugees. Syria is located in the middle-east, a fertile land home to diverse ethnic and religious groups. Since 1960s, it has been led by the Assad family which has ruled it as dictators until the Arab Spring happened in 2011. A revolutionary wave of protests and conflicts arose in the Arab World against the authoritarian regime. But the Assads refused to step down and started a brutal civil war. Different ethnicities and religious groups fought with each other in changing coalitions. ISIS, a jihadist militant group used the opportunity and entered the chaos with a goal to build a totalitarian Islamic caliphate. Very quickly, it became one of the most violent and successful extremist organizations on earth, all times committing harbor war crimes using chemical weapons, mass executions, torture on large scale and repeated deadly attacks on civilians. The civilian population was trapped between the regime, rebel groups and religious extremists.

"There is no honorable way to kill, no gentle way to destroy and there is nothing good in war, except its ending," quoted Abraham Lincoln, but unfortunately this war has no end.

A third of the Syrian people have been displaced within Syria while over 4 million have fled the country. The vast majority of them reside now in camps in the neighboring countries, who are taking care of 95% of the refugees. The Arab states of the Persian Gulf together have accepted zero Syrian refugees which has been called especially "shameful" by the Amnesty International.

The UN in the World Food Programme was not prepared for refugee crisis on this scale. As a result, many refugee camps are crowded and undersupplied, subjecting people to cold, hunger and disease. The Syrians lost hope of their situation will be getting better anytime soon. So many decided to seek asylum in Europe. Between 2007 and 2014, the EU had invested about 2 billion Euros in defenses, high tech security technology and port patrols. But not a lot in preparation of influx of refugees, so it was badly prepared for the storm of the asylum seekers. In EU, the country where an asylum seeker first enters the union is responsible for registering the asylum application and taking the fingerprints, hence decreasing pressure on the states that were already in trouble. Greece, in the midst of economic crisis, on the scare of great depression was not able to take care of so many people at once, leading to terrible scenes of desperate hungry people on islands usually reserved for tourists. The world needed to come together and act as a united front but instead it has become more divided. Many states downright refused to take in any refugees leaving the neighboring states alone in their struggle. In 2014, the UK carried out a search and rescue operation called Mare Nostrum that was designed to stop the asylum seekers from drowning in the Mediterranean. The idea seems to have been the higher test hold on the sea would mean fewer asylum seekers trying to make the journey. The perception of the crisis around the world suddenly changed when the photos circulated of a dead boy from Syria found lying face down on a beach in Turkey.

Germany announced it will without exception accept all Syrian refugees and is now preparing to take in 8,00,000 people in 2015, more than the entire EU took in 2014, only to impose temporary border controls a few days later and a demand in EU wide solutions . All over the west more and more people are beginning to take actions. All those support for asylum seekers has mostly come from citizens and not from the politicians. But there are phases in the western world: Islam, high birth rates, crime and the collapse of the social systems. Let's acknowledge this and look at the facts.

Even if the EU agrees to accept all the 4 million Syrian refugees and 100% of the Muslims, the percentage of Muslims in the EU would only rise to about 4% to about 5%. This is not a drastic change and will certainly not make it a Muslim continent. A Muslim minority is neither new nor reason to be afraid. Birth rates in many parts of the western world are low, so somewhere asylum seekers might overtake the native population in a few decades. Studies have shown that even though birth rates are higher among the Muslims in Europe, they drop just as the standard of living and level of education rises. Most Syrian refugees already are educated. The birth rates in Syria before civil war were not very high and the population was actually shrinking; now growing. The fear that refugees lead to high crime rate also turns out to be wrong. Refugees who become inhabitants are less likely to commit crimes than the native population. When allowed to work, they tend to start businesses and integrate themselves into the workforce as fast as possible, paying more into the social systems. Syrians coming to the west are potential professional workers desperately needed to sustain Europe's ageing population.

Also refugees travelling with smart phones have led to the misconception that they are not really in need of help. Social media and the internet have become a vital part of being a refugee. GPS is used to navigate the long routes to Europe. Facebook groups give tips and information about obstacles in real time. This only proves that these people are like us. If you had to make a dangerous journey, would you leave your phone behind ??

The EU is the wealthiest bunch of economies in the world. Well organized states with functioning social systems, infrastructure, democracy and huge industries. It can handle the challenge of refugee crisis if it wants to. The same can be said for the whole western world. While tiny Jordan has taken in 6,00,000 Syrian refugees, the UK which has 78 times the GDP of Jordan has only said that it would allow only 20,000 Syrians across its borders over the next five years. The US has agreed to accept 10,000 and Australia 12,000 people. Overall things are slowly getting better but not fast enough. We are writing history right now. How do we want to be remembered ?? As enough rich cowards hiding behind fences !! We have to realize that these people suffering from death and destruction are no different from us. By accepting them into our countries and integrating them into our societies, we have much to gain. There is only something to be lost if we ignore this crisis. More dead children will be found on water shore if we do not act with humanity and reason. Let's do this right and try to be the best we possibly can be.

In words of Dalai Lama, "Whether you are a native or a migrant, the most important thing is to be a compassionate human being."

https://storymirror.com/

Why Basket Building Is Vital to Retail Management Success

How big is the shopping basket in your retail business? Not shopping baskets you may have for customers but the virtual basket containing what each customer purchases in a single sale.

So, how big is the average shopping basket in your store? If you do not know, you need to find out. This needs to be measured and tracked in terms of number of items and total value.

Retail managers rely on good data to make quality business decisions. Basket size and basket value, tracked over time and compared between trading periods are two vital pieces of business data which will drive better business decisions.

You can probably find out benchmark numbers for average basket size and average basket value for your particular retail niche. This information is helpful in assessing the performance of your business compared to others in your field.

Once you know your numbers and have a process in place, ideally Point of Sale software specific to the needs of your business, to track the numbers you can set about driving growth in basket size. This is the first step, understanding where you are at today and the trend for these metrics of the business.

Here are tips for growing basket size:

  1. Know what the top selling items on your shop floor are. Often you will have around ten items accounting for more than half of all of your sales.
  2. Use the space either side and around the top selling items to promote other produces which customers buying the top selling items are likely to want. Change these up sell items weekly.
  3. Use your POS software to report on what is selling with want. This can help you understand what products go with what products.
  4. De clutter your sales counter and ensure that easily selected items are placed there for customer purchase. Change these weekly. The best counter offers are those which are quickly and easily understood and which appear to be discounted.
  5. Promote upsell items inside the entrance to your store. Change these weekly.
  6. Promote items at key traffic congregation points in your store. Change these weekly.
  7. Educate your employees about basket size, where the business is at today and where you want to take it. Give them the information necessary to making good business decisions with and for you.
  8. Run regular employee incentives to encourage your team to offer upsell opportunities to customers. As burger chains found out many years ago, you can often get the add-on sail by asking for it.
  9. Talk to your suppliers, seeking out products which could work as up-sell opportunities. Again, focus on products which are easily and quickly understood.

Obsess about basket size as attracting add-on business from existing customer traffic is easier than attracting new customers. If they are in your shop they are shopping, sell them something. That is the mindset you need to bring to the basket building opportunity.

Change is key to your basket building strategy too. Regular change helps you combat store blindness from you and your customers.

Keep measuring and reporting. Respond to what your measurements tell you. Basket building is a relentless yet valuable process for any retail store.

Brick Stains – Efflorescence (White Powder)

If you own a brick home and have a white powdery substance on some of your brick, block or stone then you have what is called in the trade, efflorescence.

Is it a problem? Well it can be. Is it serious? Well it can be but not usually. Can I fix the cause of this problem? Yes you can but first let's try to define what this substance is and then offer some solutions on how to prevent its' occurrence.

Efflorescence is a white power that when visible on the surface of brick, block or stone masonry is an indication of excessive water within the masonry structure.

It often occurs when flashing, cap stones, rowlocks, chimney crowns, etc. leak allowing rain water to enter the masonry wall system. Once the water is inside the wall it will dissolve soluble salts within the individual masonry units and the mortar.

As the water migrates to the outside surface of the masonry wall by wicking action it carries these soluble salts with it and then deposits them on the surface of the masonry during evaporation. This is a sure sign of excessive water infiltration into the masonry and if not taken care of, can lead to costly damage with premature deterioration.

Solution: As with any water problem you must stop the water from entering the wall system at the source. Flashing joints must be checked periodically as well as mortar joints on cap stones and rowlocks and cracks repaired on chimney crowns. Once the leak has been repaired, wait for a few weeks of high pressure weather to arrive which will dry out the wall system.

Many times rain or a simple hosing will wash the efflorescence off, if it is minor. Usually though, further steps are needed to remove the stain completely. You may remove the efflorescence by using a stiff brush to scrub the masonry surface while applying a mild diluted acid such as muriatic acid. It may take more than one scrubbing and application. Be certain to flush liberally anything that has come in contact with the acid to assure that it has been sufficiently diluted including the roof, masonry, siding or ground.

If your effort was not effective then there may be other issues that need to be addressed by a professional masonry repair expert. Contact your local repair expert, explain the steps you have taken and ask for advice on what should be done next.

The Advantages of Email List Building

Marketing is essential for today's small business owners to survive. Email list building is now considered one of the most important tools used for Internet marketing. Nothing is more cost effective and instant like sending an email. Building data lists can be defined as the process of creating a database that consists of potential individuals who are interested in the same niche of your website.

Therefore it can also be considered as gathering contacts as much as possible, "that are interested in your product or service". Email list building is recognized as a process which consumes a lot of time and money. However, there are some methods to engage in list building without large amounts of money for services.

A list can be used as your core foundation to your small business's marketing plan. If you have a good lists, it will be easy for you to conduct a powerful sales letter, offer new products, connect to your core group. Most importantly, you will get the opportunity to sell your products or services to potential consumers directly. List building allows you to interact on a more personal level, quickly understanding what your customers want and expect from your business or offer.

List building gives you the opportunity to send repeated invitations or information to the people, asking them to go and see your website, and also provides the opportunity for them to opt out if they so choose when you send your message compliant and follow the rules of responsible email marketing.

Make sure your email provides answers to common product or service questions and has a powerful subject header. Providing valuable information, special offer is always a good idea to attract visitors to your website. This increased traffic will increase your chances of obtaining sales. Therefore email list building can also be considered as a good asset for the development of your website. The visitors who come to your website will tell their friends and family members about your services and it will also generate sales through word of mouth. Therefore the basic idea behind list building is the process of gathering email addresses which you can use to promote your product in the future. One of the main problems today is many services that provide email marketing sending softwares will block your account if it gets any spam complaints.

The main objective of building contact lists is to create online relationships. According to the research, it has been identified that creating online contacts are much effective than creating physical contacts as the message can be sent much quicker and more efficiently.

Purchasing a list for email marketing list building marketing, can create a trusted go to database for release whenever you have exciting news. People who live in the present world are very impatient and small businesses must get in front of the consumer for less cost to succeed in today's digital marketplace.

10 Ways to Pick Up Business in a Down Economy

Remember the bumper stickers back in the nineties that said "Kill Your Television"?

Well, based on all the over simplified economic news coming from the major networks, the financial networks and radio too-it's something to consider again. No doubt, when the challenges of the current economy are studied in history, a major factor driving the psychology of the event will be the media.

There's one problem with "mass media", sweeping generalizations. The broad brush-the it's everywhere approach-lacks specifics for each of our own backyards.

The result is that a lot of business owners experiencing a slowdown just say it's the economy. Newsflash, there are companies that make millions of dollars in bad times. So, it can be done. Here's how:

1. Focus on Your World

The news is a sweeping generalization and has no problem letting us think this is the way of the world. Take a hard look at the reality of your situation:

  • Are you still in business?
  • Are you in foreclosure or in danger of getting there?
  • Do you work in a failed bank or investment firm?
  • Is your industry of field lined up for a bailout?

If not, pay attention to what's affecting you – not what the media says is affecting us. Do you work. Reposition your produces and services to meet your customers changing needs. Do not sit on your hands and blame the economy.

2. Protect Existing Customers / Clients

When was the last time you communicated with them without trying to sell them something? Bad idea if it's been longer than a few weeks. Get a newsletter or ezine going now and a minimum of monthly. Figure our ways you can start right now to show them how you appreciate them. Show them you solve their problems and do not be a source of their worries or fears. Even better, start making them some great offers the boosts value so they continue to spend money with your business.

3. Install or Crank Up Referral Programs

New marketing is expensive and referrals are far easier and cheaper to get. Your customers are like seeds in an apple. You can focus on how many seeds are in the apple. Getting referrals is focusing on how many apples are in a seed. If your clients like you, then you're good for the people they like. Make that point clear and get referrals – now!

4. Know Who Buys What

N ot all of your customers or clients buy everything you have to offer. Start breaking down your list to who buys what. Now you can sell what they want easier, identify and right buyer for new business. Then create campaigns to cross sell to your client base. No time? List companies can do it for you. Does it work? Well, there has to be a reason Head & Shoulders has 9 different shampoos.

5. Fix Your Customer Service

When business was for the taking, customer service was not very important. Now, a lax customer service is the room where your competitors will drive a wedge between you and your profits (or survival). Conduct a top to bottom review of all the points anyone in your company comes in contact with a customer. Are complaints resolved quickly? Do people show up on time for appointment? Are things ready with a client wants them? Better be 100% sure. .

6. Multiple Marketing Campaigns

I've kicked up the sales volume for many a client who they thought what they were doing was enough. After looking at the numbers and facts, they actually had a capacity to do a lot more marketing. Dan Kennedy says, "The most dangerous number is 1." So if you only have one way to market; what happens when you business slows down? Right, blame the economy because MSNBC says so. Same goes for referral programs – having and executing only one does not cut in today's business environment.

7. Joint Ventures

Have you ever considered a JV with any business that has customers who fit the same profile as your ideal customers? If you're a professional I'll wager there are other businesses in your building that would make excellent JV partners. JVs are like making a sale; you have to ask to get one. Look, after referrals this should be the next avenue you use for new business in 2009.

8. Use Off line Marketing

It's ironic to recommend that strategy in an ezine article. Online marketing is big and getting bigger. The total RSS feeds, ezines, blogs and landing pages will double in 2008 and do so again in 2009. The number is even larger for emails. That makes older media more attractive because there's less competition. Direct mail, display ads, inserts, post cards and printed newsletters – when done right produce very profitable results. Do not give up on an older media just because a new one comes along. Think of ways to go "Old School"

9. Tie In Promotions

Just tying your promotions to the national holidays gives you eleven additional campaigns in 2009. Use any or all of the manufactured events like Mother's Day, Father's Day, the vernal equinox or summer solstice and you got more than any competitor can think of in a year . Get thee a marketing calendar and start making plans. Of course, you can make up your own reasons for a promotion. If the economy seems crazy, they go crazy yourself.

10. Give More Away

Put the Law of Reciprocity to work for you. Send gifts in the mail, free samples, sweeten offers with bonuses and free stuff. Too expensive you say? Information costs you nothing to give away. Bonus reports and "how to" information goes a long way. Want a great lesson on how to do this? Donate to a charity with a lot of marketing savvy. I recommend the DAV and Covenant House. You'll help a good cause and get a graduate level education on how to use free stuff. Remember donate to charities you believe in and support.

Any turn down in the economy does not last forever. The trick is to make sure your business can outlast the cycle. Turn off the TV and get to work. Give your competition something more to worry about than a bad economy-you.

6 ‘Risk Free’ Steps To Starting An Online Home Business

When starting an online home business you need something to sell. That could be a product or a service. But there are some challenges you will face. You have to produce something that people will want to buy. You'll have to arrange payment systems distribution to get your products to the customer. You'll also need some sort of returns policy and customer support for any product queries.

Obviously this is all possible as many online businesses operate in this way. But when you're starting an online home business these issues can often be a barrier to actually getting started.

But there is another simple way to generate an online income. It's a risk free way of learning the ropes and gauging the market before creating your own product.

Starting An Online Home Business The Easy Way

The easiest way of starting an online home business is to sell other people's products and services and get paid a commission when a sale is made. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. The product owner takes care of the payment systems, delivery and customer queries. This business model is called affiliate marketing. Here are the 6 steps to getting started.

1. Start With Products You Like

There are products in just about every market and niche that you can sell as an affiliate. Start with products that genuinely interest you. If you have an interest in what you're marketing, you'll have more in common with your target audience and be more prepared to put in the work to make your business successful.

2. Know Your Target Audience

Whether you're selling your own product or selling products as an affiliate you need to have a clearly defined target audience. Aim for a small, niche market, rather than trying to attempt to break into a huge one.

3. Choose The Right Affiliate Programs

The right affiliate program can really set on the right track and help you to establish your online home business. But the wrong affiliate program will waste both your time, your money and your online reputation.

4. Build A Website

If you're serious about starting an online home based, you'll want to have your own website. A website of your own will help to establish you as an authority in your chosen niche. There are plenty of online platforms that can get your website online quickly and easily.

5. Drive Traffic To Your Website

Traffic is the life-blood of any online business. You need to get people to visit your website so that they can buy your products and services.There is website traffic that you can buy and website traffic that is free. A good strategy is to have a combination of both paid and free traffic strategies.

6. Develop A List Prospective Customers

One of the key elements for a successful online home based businesses is a having list of prospective customers. This list is the names and email addresses of people who have voluntarily given you their permission to send them emails about your products and services. You can capture emails with an email opt-in form on your website.

Small Business Social Media Talk is Cheap

Recently there seems to be a number of articles and adverts discussing social media for small business, particularly helping to integrate and provide social media services. Is it that small businesses are somehow different to their larger counterparts and need to be provided for in a different way?

The answer to this question is not a straight yes or no.

Most companies big or small adhere to rules of best business practice but because of the different size of the companies their internal structures differ greatly.

Larger businesses often develop into flat organizational structures with each separate department being responsible for decision making who then report to a senior manager whilst smaller companies have a taller, narrower structure with one or two decision makers responsible for the majority of company decisions, so much more multi-tasking involved.

In a report conducted over the last few months by King Fish Media in association with Junta 42 and Hubspot, 72% of businesses claimed that they have a social media policy in place and of the other companies, 80% of them claimed that they will be implementing one within the next year.

It's almost hard to believe then that only 9% of these companies have a full time position within the company to handle all of the social media requirements. However these figures need to be put into context. Of all the businesses in this report, 77% of them were companies with 50 staff or fewer but only 3% had 500 – 1,000 employees.

We can begin to see the difference here between small and big business. The bigger businesses have taken the opportunity to benefit from this new and effective form of customer communication and marketing, a lot of them have sought professional advice from exterior professional companies and as a result have taken steps to set up specific departments or included their efforts into the existing marketing or PR departments. Smaller business can be seen to claim a strategy but as we can make out from these figures the majority have not committed enough resources or made the required effort to adopt a successful policy.

Examples of the success that social networking, communication and marketing can bring can clearly be seen by Starbucks, Ford and Dell who all have realistic budgets and professionals working on their campaigns.

Now I know that for many smaller companies the logistics of actually hiring a full time professional may be somewhat daunting, especially if you do not know what qualities you should be looking for or what kind of parameters to set your new employee.

Outsourcing the requirements of smaller companies makes far more business sense in most cases. Companies can consult or seek professional advice from social media companies and engage them on more favorable terms than hiring a full time employee.

In answer the original question then, it does appear that small and large companies should be treated differently when looking at their social media requirements and logistics. When it comes to their social media needs, small businesses are largely missing out on the benefits that a well executed campaign can bring them.

The place to start for a smaller business is to gather as much information as you can before jumping in.

PJD Social Media are for a limited time offering a 30 minute free consultation to help small businesses benefit from this great business channel. Arrange a call as all it will cost you is 30 minutes of your time but you can learn so much. Ask all the questions that you are unsure of, how to get started, how to maximize your time and effort and where you should be spending your time as well as the best ways to outsource part of your social media tasks.